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Corporate Identity


Corporate identity is often viewed as being composed of three parts:

  • Corporate design (logos, uniforms, corporate colours, corporate website etc.)
  • Corporate communication (advertising, public relations, information, etc.)
  • Corporate behaviour (internal values, norms, etc.)


Source: Corporate identity. (2016, March 9). In Wikipedia, The Free Encyclopedia. Retrieved 22:28, April 5, 2016, from


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