Corporate Identity

Corporate identity is often viewed as being composed of three parts:

• Corporate design (logos, uniforms, corporate colours, corporate website etc.)
• Corporate communication (advertising, public relations, information, etc.)
• Corporate behaviour (internal values, norms, etc.)

Source: Corporate identity. (2016, March 9). In Wikipedia, The Free Encyclopedia. Retrieved 22:28, April 5, 2016, from https://en.wikipedia.org/w/index.php?title=Corporate_identity&oldid=709117731