Corporate Design (CD)

 

A corporate design (CD) is the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, etc. The house style is created in such a way that all the elements are arranged in a distinctive design and pattern.

Corporations do have special design needs based on their behaviours. They communicate their mission, objectives, needs, and product information -- with users, clients, or members; with suppliers, distributors, service providers; with the surrounding community and the media; with financial institutions and other corporations, and with the state. They create, acquire, modify, organize and distribute large amounts of information and raw data, as well as goods and services. (Sometimes the goods or services are themselves information. For example, The Yellow Pages, or The New York Times.)

A designer whose client is a corporation will include the logo and other elements of the corporate brand as a way to standardize and unify all communication between company and audience, whether in print or online. Scenarios that includes human-computer interactions take place through software and hardware user interfaces that are also branded and designed with the corporate culture in mind. (Examples of user scenarios: update the Web site, transfer funds, document procedures, control security, operate machinery, plan projects, conduct virtual meetings, check inventory, fill an order, or ship a product.)

 

Source: Corporate design. (2016, February 29). In Wikipedia, The Free Encyclopedia. Retrieved 22:25, April 5, 2016, from https://en.wikipedia.org/w/index.php?title=Corporate_design&oldid=707481344

 

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